The Challah Back Girls are on a mission to fill hearts and tummies with their unique cause-centered business that delivers delicious challah (a traditional Jewish bread used on the Sabbath and holidays) to your doorstep and gives back their profits to a deserving charity each month.
Ahead of the busy Rosh Hashana rush, I was fortunate to connect with this incredible business and learn how this company — run by four sisters — got started and how they became so committed to the mitzvah, or good deed, of giving back.
As part of our Blogging for Better series, I am proud to feature Challah Back Girls as our featured organization for September.
BFB: When you started your business was it always your intention to have a donations element to it?
CBG: Initially, the donations came in challah form, but as this project grew we decided to incorporate a fundraising donation element. When Hannah [one of the Challah Back Girls] was forced home from Binghamton University, during her final semester in March she blessed the family with delicious challot each week. Through family friends,
we learned that our neighboring town’s Volunteer Ambulance Corps (BVAC) had potluck Shabbat dinner and lunch every week, and so we offered to contribute to their meals with challah.
During the peak of the pandemic, we then expanded our efforts and brought challah to healthcare heroes and frontline workers working day and night, and found that while it was the least we could do for those putting their lives on the line. Challah Back Girls grew when we realized there were more cooks in the kitchen (literally). The high demand of challot we were making for frontline workers required all-Loffman-sister-hands on deck, and the four of us figured out where each was able to contribute
something unique while working towards the same goal.
After weeks of preparing challot to give away, we started to wonder how we could contribute to both epidemics plaguing our country: COVID-19 and anti-black racism. As protests erupted around the country, and our own town of Teaneck was challenging how racism still exists in our community, we realized the importance of supporting the movement in the ways we could.
We all attended the Black Lives Matter protest in Teaneck on June 6 to speak out against police brutality and anti-black systemic violence. It was important to us that the community send our money and support to organizations and communities who were leading the charge.
Simultaneously, we were receiving a lot of inquiries through our family’s Instagram account (@WeLoffToTravel) about if our challot were for sale. We didn’t feel right selling our challot just because they tasted like heaven. We wanted to find a way to combine spreading the challah love each week while supporting the work being done right now to address discrimination, poverty, racism, etc.
It was then that we marginally shifted our focus and after much thought and feedback, decided to start selling the challot and donating the profit we made each week to a different organization promoting social justice and supporting at-risk or disenfranchised communities.