Tag Archives: creative

Band-Aids, branding and blogging

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No trademarks were harmed in the posting of this picture

“You have three days to make ‘band-aid’ a thing in a post, article, meme, or live video.,” so were the words of the great Ms. Mary Katherine Backstrom, award-winning creator of Mom Babble, in the writers group she hosts.

I actually heard about this challenge after seeing an odd number of posts referencing band-aids. My initial reaction, before I knew what was going on, was to respond with: “No! Band-aid is a trademarked name by Johnson and Johnson.” I wanted to help my fellow bloggers avoid potential legal pitfalls for unwittingly publishing copyrighted material. Continue reading