Tag Archives: cause marketing

Two dads are on a mission to “solve” childhood cancer

I was maybe eleven or twelve years old, when I first knew of a parent to lose a child to cancer. A family in my community had a little girl who was very ill. I knew she had cancer, but not what kind. I understood she was suffering, and her parents were working hard to care for her.

That little girl passed away, and I remember seeing her father in the days, weeks, months and even years after; always amazed by how positive he always remained. At my age, I couldn’t comprehend the depth of child loss, the unique experience of caring for a child with cancer, or how grief manifests itself in many ways.

I wish I could say that little girl would be the last time I knew of a child lost to cancer, but year after year, a family I know — whether from my “real life” or online community — has to bear the unbearable and mourn the death of a child to this horrible disease.

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What inspires me most about so many of these families is how even in the face of unspeakable grief they find hope and the will to seek out ways to help others dealing with a child’s cancer diagnosis. As a parent, I can say, most of us would do almost anything for our children, and it is no surprise parents are often at the forefront of movements to better our world.

Parents like John London and Scott Kennedy, the co-founders of Solving Kids’ Cancer.

Inspired by their children Penelope (John’s daughter) and Hazen (Scott’s son), who even while dealing with their own illness, remained hopeful other kids wouldn’t have to suffer, John and Scott came together in 2007 to form a foundation dedicated to addressing the unique issues of childhood cancer. Continue reading